Essay 4

How Companies Learn Your Secrets

Brief description

Basically this article talks about Target that is a store where everything you want you are going to find it, like electronics materials, etc.  Also talks about some brief periods in a person’s life when old routines fall apart and buying habits are suddenly in flux. One of those moments the moment, really — is right around the birth of a child, when parents are exhausted and overwhelmed and their shopping patterns and brand loyalties are up for grabs. But as Target’s marketers explained to Pole, timing is everything. Because birth records are usually public, the moment a couple have a new baby, they are almost instantaneously barraged with offers and incentives and advertisements from all sorts of companies. Which means that the key is to reach them earlier, before any other retailers know a baby is on the way. Specifically, the marketers said they wanted to send specially designed ads to women in their second trimester, which is when most expectant mothers begin buying all sorts of new things, like prenatal vitamins and maternity clothing. “Can you give us a list?” the marketers asked.

 IT system involved

Target, Pole and all the people because Pole and Target Company are talking about that the birth record are usually public, the moment when a couple has a new baby, they are almost instantaneously barraged with offers and incentives and advertisements from all sorts of companies. So target tells that if a person wants something in Target you are going to find what you want they have all.

Social and ethical significance

Reliability and integrity because they are talking about when a couple has a new baby, so they are thinking only where they can find and buy stuffs that has any offers for their new baby, Target said that they have what people need, so that’s integrity because people may go to target and when they buy there, so any people was involucrate and integrated to Target.

Areas of impacts  

Environmental because are talking about what does people make, when they have a new baby, so that refers to all the people. Psychological because they what does people think about having a baby, so they sale any products for mothers like prenatal clothes or any other things, so Target reduce the prices and every people would like to buy there so they are going to have more customers.